What Is A Consumer To Consumer EcommerceConsumer-to-consumer commerce, or a C2C, is described as selling goods or services to another person over the internet. The C2C solutions are Clarity’s specialty. eBay, Amazon Marketplace, and Etsy are examples of a Consumer-to-consumer commerce business.While only one individual is officially the seller in this scenario, it is considered a consumer-to-consumer because the seller is not a regular business.The Consumer-to-consumer eCommerce strives to allow a single party to sell directly to clients without having to invest a significant amount of money in setting up and running an online store.Because the seller is not investing in infrastructure as a regular firm would, they may keep a higher percentage of the profits. If sellers on the same Consumer-to-consumer commerce platform compete, customers may get better prices.The “Marketplace” is the most frequent term for these types of eCommerce platforms.The concept of a marketplace is similar to flea markets, where a building owner will rent out booths to vendors in exchange for a share of the revenues.These marketplaces are built by Clarity’s e-commerce platform for clients that want to take full advantage of Consumer-to-consumer commerce opportunities.We can make them from the ground up or syndicate them with the additional business model, such as a solo online store, multi-store (i.e., numerous franchisees linked to a single product database), worldwide multi-currency market, and so on.
Examples of A C2C commerce:eBay is a great example of a consumer-to-consumer (Consumer-to-consumer commerce) business where people may sell to other people online. Even though buy-it-now listings now outnumber timed auctions, it was the first customer-to-customer auction platform on the internet.eBay earns money by charging sellers a fee for connecting them with buyers. Buyers can pay using a credit card, PayPal, or bank debit. One of the reasons sellers prefer eBay to other sites is taking a range of payment methods.The seller then creates labels with eBay’s shipping software before shipping with one of the three major package carriers.Craigslist, on the other hand, is far more forgiving. It primarily serves as a free marketplace for customers to connect locally.Craigslist makes money by charging for job advertisements, but the company’s ultimate goal is to provide a free Consumer to consumer commerce marketplace.The largest marketplace on the internet is Amazon. Sellers receive payments facilitated by Amazon to their bank or a PayPal account, while the buyers pay with a credit card or a PayPal account . Even though Amazon has one of the highest commission rates of any C2C site on the internet, vendors continue to utilize it due to Amazon’s reach. The Consumer-to-consumer ecommerce websites are a category of ecommerce stage that varies in numerous ways from ordinary B2C models. A firm with a customer-to-customer (Consumer-to-consumer commerce) model:
- No inventory is required Inventory is not required because a C2C platform is simply a middleman taking a share of the Consumer-to-consumer commerce transaction. It removes the need for storage and transportation facilities and tying up capital in inventories. It also eliminates the B2B shipping fees.
- The requirement fewer employees A company with no inventory does not require packers, shippers, or drivers.
- Turns buyers into sellers Buyers accustomed to using a website as a purchasing platform may regard it as a credible place to sell.
- User agreements determine how involved a C2C platform is in a customer-to-customer commercial transaction. The user agreement for Kickstarter, for example, stipulates that it is not liable for the contract between the author and their backers.
- Is not liable for forgeries Tiffany & Co. sued eBay, alleging that eBay benefitted from forgeries of their high-end goods. Courts have ruled that C2C websites such as eBay are not liable for forgeries sold on their platform.